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21-07-2013


National Beverage Company presents toys to the children at Sanad Association for People with Special Needs




National Beverage Company presents toys to the children at Sanad Association for People with Special Needs
Nablus – As part of its corporate social responsibility, the National Beverage Company Coca – Cola/Cappy presented a range of toys to Sanad Association for People with Special Needs in the city of Nablus.  Sanad Association, which was founded in 2012 by a group of mothers having children with special needs, is specialized in providing inclusive services in the field of children rehabilitation in Nablus and the northern regions of the West Bank at the hands of qualified professionals who are trained to work with this segment.
Through its multiple programs, the Association aims to rehabilitate and develop the physical and mental skills and abilities of children with special needs to enable them to depend on themselves in practical life and to integrate into the Association, as well as reduce the pressures on their families by training them on the proper ways of dealing with their children.  The Association also provides many services such as treatment of pronunciation and language problems, functional therapy, physical therapy, treatment of slow learning difficulties and behavior modification.
Mr. Imad al-Hindi, General Manager of the National Beverage Company Coca-Cola/Cappy, said: "We are honored to offer this contribution during the holy month of Ramadan to Sanad Association and other associations that take care of children with special needs, who are one of the marginalized segments of the Association and should be supported.  We should share them their challenges and make contributions in their support.  We must provide full opportunity for the members of this segment to join the appropriate rehabilitation programs to develop them in a manner to eliminate the burden on their families in particular and the Association in general. This kind of support helps to build a coherent community.” Mr. al-Hindi added: “The Company endeavors to provide support and assistance to charity associations and organizations because of their active role in the development of our community. Within its social responsibility program, NBC will develop a plan to provide the necessary and continued support for these associations.
On her part, Ms. Dina al-Jawhari, the manager of the Association, thanked the National Beverage Company for its support and contribution by presenting toys to the Association. The presented toys will have a positive impact on the development of the Association’s work and on meeting the growing needs of the children.