National Beverage Company Launches Summer Campaign: “Chance to Win a Trip to Attend a 2026 FIFA World Cup Match”
The National
Beverage Company has announced the launch of its promotional campaign for 2026
under the title: “Chance to Win a Trip to Attend a 2026 FIFA World Cup Match or
Other Exciting Prizes,” covering all governorates of the West Bank. The
campaign officially began on April 20, 2026, and will run until July 15, 2026,
with the final date for prize redemption set for July 31, 2026.
The campaign
aims to strengthen engagement with consumers and offer a unique interactive
experience, providing opportunities to win thousands of prizes. The grand prize
is a trip to attend a match at the 2026 FIFA World Cup, in addition to valuable
rewards such as gold coins engraved with a football design, PlayStation 5 (PS5
Pro) consoles, and thousands of free 330ml beverage cans.
The campaign
includes Coca-Cola, Coca-Cola Zero, Fanta, and Sprite products, in sizes of
1.125 liters and 330ml. Participation is based on entering a 10-digit serial
number found under promotional caps or pull-tabs via WhatsApp, using the number
displayed on the package through a QR code. Some caps also include instant
prizes of free beverages, clearly indicated under the cap, with a note
emphasizing the need to keep the winning cap.
Commenting on
the campaign, the company’s General Manager, Imad Al-Hindi, stated:
“This campaign reflects our ongoing commitment to stand by the Palestinian
consumer, especially in light of the current economic conditions, by offering
promotions that deliver real value and exceptional experiences aligned with
their passion and aspirations to participate in global sporting events,
foremost among them the FIFA World Cup. We believe in the importance of this
event as a platform that unites people, and we strive to give football fans in
Palestine the opportunity to be part of this unique experience.”
He added that
the company remains committed to launching innovative promotional campaigns
that reflect its appreciation for consumers’ trust in its products, meet their
expectations, and ensure transparency and ease of participation in memorable
and rewarding experiences.
Grand prizes,
including the World Cup trip, will be redeemed at the company’s headquarters in
Ramallah and Al-Bireh, while other prizes can be collected from company
branches in the north and south or through authorized retail outlets across the
announced governorates.
It is worth
noting that the National Beverage Company Coca-Cola/Cappy has previously
succeeded in hosting the original FIFA World Cup trophy at its headquarters in
Ramallah, as part of promotional campaigns for the Russia 2018 and Brazil 2014
tournaments. This offered Palestinian youth and the local community a unique
opportunity to get close to this global event and take photos with the most
prestigious trophy in football.
